Certificate in Digital Marketing

Website design and search engine optimization is a survival skill in digital marketing. Initially, this program helps learners build a strong marketing foundation, with a special emphasis on using on-page and off-page search engine optimization and improving business ranking on Google through the exact keywords. They will learn how to create a marketing brief and how to create a website without coding. Learners are introduced to social media marketing which leverages the dominant marketing channel today. They learn the process of systematically creating and editing videos and marketing assets that can be accessed from multiple devices. Further on, they learn to leverage social media channels including paid campaigns. Then, the learners become competent at configuring and running paid marketing campaigns in Google. In the process, they will familiarize themselves with critical marketing technology used for CRM and Marketing automation and the use of marketing analytics to optimize campaigns and channel investments. Lastly, the learners will learn to use e-Commerce channels for business growth, monetization, and compliance.